Next-level collaboration elevating digital product design and development for the future of automotive

Rapid Experience Development (RED) is a digital agency with a unique way of working to design and develop robust digital experiences for customers. Going beyond the typical agency-client partnership model, AUDI AG and BIMM evolved over a 15-year relationship to create Audi RED, aligned by the same dedication to delivering a consistent experience across the Audi digital ecosystem.

Audi RED aims to discover, research, curate, and create innovative digital experiences and bring them to market faster.